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Todo o mundo This week, the coronavirus pandemic has seen a swathe of marketing campaigns paused or axed entirely, and the trend is likely to continue as more and more clients in retail, entertainment and hospitality stop trading. In advertising, 65% of execs expect the crisis to lead to layoffs in their company, according to research from Fishbowl.
This adds multiple layers of uncertainty to freelancers' weekly forecasts: will there be work? When will there be work? How can I plan for the financial year when no-one else can? Will my client's business fold before they can pay me before last month?
“We are facing an unprecedented time with unknowable outcomes,” said Nancy Van Brunt, head of talent success at Upwork. “Companies might be shifting their strategies and reprioritizing the projects currently on their roadmaps, but they are still in need of support.”
If you're a freelancer who's found themselves sitting on a canceled project, Van Brunt advises updating your portfolios and social profiles “to highlight how you can help clients through this time with your specific skill sets and experience” before reaching out to past clients with ideas.
Then, after hunting down any missing invoices, take the time to update your skill set, find a support network and start looking for new work. | 